Motion design that thinks ahead.

Every movement is a decision. Motion Thinking creates animation, systems and workflows where those decisions are rooted in the brand — so that motion carries meaning.

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200+ client projects

Services

01

Motion Graphics

Moving image in sync with the brand — across every medium.

Motion can create atmosphere, convey information, and tell stories — most projects involve all three, in varying proportions. The means are never predetermined; they emerge from the task, the medium, and the brand itself. This consideration marks the beginning of every production — and it is the difference between motion that communicates and motion that simply fills the screen.

The scope depends on the needs of your project: from individual assets to complete motion packages for campaigns and events — either as a clearly defined part of an existing process or as a full-service production, from concept development and style frames to final delivery in all required formats.

  • Explainer Videos
  • Campaign Assets
  • Product Videos
  • Brand Films
  • Pitch Videos
  • Case Study Films
  • Animated Branding
  • Event Visuals
  • DOOH
  • Media Installations
  • Trade Show Films
  • Social Media Content
  • Digital Signage

What makes the difference

Medium-Specific

Whether it is a web animation, an Instagram Reel, a DOOH campaign, or a multi-screen spatial installation, every format comes with its own requirements. Adaptation is more than scaling: timing, rhythm, and composition are reconsidered for each medium. What needs to capture attention within two seconds on a smartphone requires different proportions, pacing, and contrast on an LED wall.

Brand-Driven

Brand consistency goes beyond typography and colour values. Visual language, typographic rhythm, colour logic, and brand personality all have their counterparts in motion. Timing, rhythm, movement characteristics, and easing are derived from the corporate identity — shaping the entire behaviour of the animation.

02

Motion Systems

The architecture your assets emerge from.

The question behind every motion project is simple: deliver once, or build a foundation that lasts? For agencies with recurring needs — multiple channels, changing content, ongoing campaigns — the real investment is the system itself: not the asset being delivered, but the architecture it emerges from.

  • Motion Toolkits
  • After Effects Templates
  • Responsive MOGRTs
  • Batch Processing
  • Workflow Optimisation
  • Automation
  • Data-Driven Animation
  • Content Pipelines
  • Modular Animation Systems
  • Expressions
  • Scripting
  • Creative Coding
  • Generative Animation
  • Motion Guidelines
  • Technical Concept
  • Documentation

What makes the difference

Structure over fixed templates

A flexible system adapts to your projects and workflows — not the other way around. That means changes in minutes, shorter turnaround times across multiple formats, consistent output across every channel without manual checking, and workflows that become more efficient as production volume increases — not more complicated.

Ready to work

Production teams have no time for lengthy onboarding. Anyone taking over a template should be able to start working with it immediately — editors, motion designers, and art directors alike. Clear controls, intuitive naming, and complete documentation are not optional extras. They are part of the deliverable.

Studio

Outsourcing motion means handing over a piece of brand responsibility — and wanting to follow what happens to it. So every animation starts with the same question: why does this move, and why like this?

What comes out fits any pipeline — named, versioned, documented. Behind it: fifteen years of design experience for advertising and communications agencies and design studios, large and small — and an awareness that your deadline is real.

Victor Treushchenko-Bernhardt
Your contact
Victor Treushchenko-Bernhardt
hello [at] motion-thinking [dot] studio
Location Berlin
Phone +49 30 55 65 00 73
Network LinkedIn